Build, Launch & Scale
Your Tech Company
Step-by-step system to turn your skills into real software income — without learning to code. Backed by a full money-back guarantee.
In 90 days, you'll go from idea to a real software product with paying customers. Get the complete playbook, 130+ video lessons, 100+ templates, a global founder community, and weekly challenges. Start with our free 7-Day Challenge.
Reserve your spot today and get access to our Software Revenue Blueprint
Zero Tech Background? No Problem
Real founders. Real results.
People who've built their own businesses and changed their lives.
Everything you need to build a real tech company
Not another course you'll never finish — this is a complete operating system with the tools, frameworks, and community to actually get you to revenue.
130+ Video Lessons
Step-by-step program covering everything from idea validation to scaling past $10K MRR. Self-paced, on your schedule. Plus earn a certification to prove your skills.
Founder Community
An async community of founders building real tech companies worldwide. Share progress, get peer feedback, find accountability partners, and grow together.
100+ Templates & Blueprints
Ready-to-use frameworks for positioning, pricing, landing pages, email sequences, pitch decks, KPI dashboards, and more. No starting from scratch.
Weekly Challenges
Action-oriented weekly challenges that keep you building momentum. Each one is designed to move your business forward — no fluff, just results.
Tech Founder Certification
Complete the program, build your product, and earn a certification that proves you can execute. Show investors and clients you mean business.
Coaching from 7 Figure Exit Founders
Get ongoing support, feedback, and advice from founders who have built and exited 7 figure tech companies. Learn from those who've done it.
Invest in your future
14 comprehensive modules covering every stage of building a tech company. This isn't theory — it's the exact system used to build real products.
Welcome
An overview of the course objectives, structure, and key themes.
My story
The personal journey behind building and scaling SaaS companies.
What it takes
The mindset, skills, and resilience required to succeed.
Activity and Exercise
The importance of physical activity for maintaining a healthy body and mind.
Diet and nutrition
Fundamentals of healthy eating and the role of nutrition in performance.
Sleep and Recovery
The vital role of sleep and recovery in physical health and peak performance.
Biohacking and Technology
Optimizing body and mind through science, technology, and lifestyle adjustments.
The perfect mindset
Cultivate growth thinking, embrace challenges, and view failures as opportunities.
Routines, habits and subconscious
How daily routines and subconscious patterns shape performance and productivity.
Motivation and discipline
Balance the spark that gets you started with the consistency that keeps you going.
Goals
Effective goal setting using frameworks like SMART and OKRs.
Flight mode
Achieving a state of deep focus and productivity in entrepreneurship.
Tech 101
Fundamental concepts that underpin the SaaS industry.
Benefits of SaaS
Why companies are adopting SaaS solutions — cost savings, scalability, and more.
SaaS myths
Debunking common myths and misconceptions surrounding SaaS.
Why tech fail
Examining common pitfalls like poor product-market fit and inadequate research.
Business models
The various business models that drive success in the SaaS industry.
Pricing Strategy
The art and science of pricing strategies tailored to SaaS.
Go to market
Go-to-Market strategies for reaching your target audience.
Business and bank
Incorporate your business and set up banking to receive payments.
Payment gateway
Integrate payment gateways so you can start accepting payments.
The idea
Developing a strong SaaS idea that solves a real problem.
The name
Naming your SaaS business with a clear, validated concept.
The logo
Creating a powerful visual identity through a meaningful logo.
Brand identity
Building a brand that resonates — visually, emotionally, and strategically.
Feature list
Identify, prioritize, and structure the right features for your product.
Design
How visual and functional design create a cohesive user experience.
User interface
Designing a UI that feels intuitive, clean, and effortless.
Idea validation and feedback
Test your assumptions, gather data, and confirm demand before building.
Website introduction
What makes a great SaaS website and why your online presence matters.
Hosting
Choosing the right hosting provider and setting up reliable, fast hosting.
Framework setup
Setting up the technical framework and development environment.
Content
Crafting compelling website content that communicates your value.
Website launch
Final steps to launch — testing, optimization, and going live.
Links
Setting up internal and external links for better navigation and SEO.
Domains
Register and configure your custom domain with DNS setup.
SaaS introduction
Understanding the architecture and key components of a SaaS product.
Database setup
Setting up the database — data modeling and choosing the right solution.
Signup setup
Building user registration and authentication for your product.
Dashboard setup
Creating the main user dashboard — the central hub for your customers.
App setup
Configuring your SaaS application for deployment and going live.
Marketing basics
Fundamentals of SaaS marketing — channels, strategies, and reaching your audience.
Customer lifecycle
The complete customer journey from awareness to advocacy.
Customer lifetime value
Calculate and optimize the lifetime value of your customers.
Conversion rate optimization
Optimize conversion rates at every stage of the funnel.
Monthly recurring revenue
Track, forecast, and grow your most important SaaS metric.
Target group
Define and narrow down your ideal target audience.
Funnel strategy
Design and optimize your marketing funnel from top to bottom.
Analytics and tracking
Set up analytics tools to measure performance and make data-driven decisions.
CRM setup
Set up a CRM to organize and track your leads, deals, and interactions.
Email setup
Configure email marketing infrastructure and automated sequences.
Prospecting
Find and qualify potential customers with systematic outbound prospecting.
DM's
Craft personalized direct messages that get responses and convert.
Follow-up sequences
Build follow-up sequences that nurture leads into paying customers.
Lead scoring
Score and prioritize leads to focus on highest-value prospects.
Introduction to paid ads
Overview of paid advertising and how it fits your growth strategy.
Meta Business Suite
Setting up and navigating the Meta Business Suite for ad management.
Campaign setup
Creating your first ad campaign with the right objectives and budget.
Audiences and targeting
Defining and reaching the right audiences for maximum ROI.
Analytics and optimization
Analyzing campaign performance and optimizing for better results.
Google Ads introduction
Getting started with Google Ads and understanding the platform.
Campaign creation
Building effective search campaigns that capture high-intent traffic.
Keyword strategy
Researching and selecting keywords that drive qualified leads.
Optimization
Continuously improving campaigns for better performance and lower costs.
Team
Building and scaling the right team for your SaaS company.
Community
Creating a community around your product for retention and growth.
Valuation
Understanding SaaS valuation, funding options, and exit strategies.
Simple, transparent pricing
One investment to get the complete system. No hidden fees, no monthly lock-in.
7-Day Challenge
- ✓ 7-day guided challenge
- ✓ Daily email coaching sequence
- ✓ Preview of the Tech Founder Society framework
- ✓ Software Revenue Blueprint
Tech Founder Society
- ✓ 130+ video lessons (14 modules)
- ✓ 100+ templates, blueprints & frameworks
- ✓ Tech Founder community access
- ✓ Coaching from 7 figure exit founders
- ✓ Tech Founder Certification
- ✓ Access to global tech events
- ✓ Free startup tools worth $1,000+
- ✓ Build & Launch Guarantee
Build & Launch Guarantee
Complete the program within 12 months. If you haven't launched a tech company with its first paying customer, you get a full refund. No questions asked.
Hi, I'm Frederik.
I'm a Scandinavian tech entrepreneur and founder of the Tech Founder Society. I've built, scaled, and sold two software companies — one in 2021 and one in 2025 — and now I help others do the same.
I'm a strong advocate for entrepreneurial freedom and digital independence. My mission is to empower the next generation of tech entrepreneurs to break free from hourly work and build real, profitable assets online.
I've put everything I know into this program — the frameworks, the templates, the step-by-step system. It's designed so you can move at your own pace and build something real.
130+
Video lessons
100+
Templates & tools
90 days
To your first product
Why you need to start a tech company in 2026
AI is changing everything
AI tools have made it possible for anyone to build a tech product — no coding required. The barrier to entry has never been lower, and the market has never been bigger.
Recurring Revenue
Unlike freelancing or agency work, Software generates predictable monthly income. Build once, sell repeatedly. One product paying you every month.
Global Reach
Software has no borders. From day one, your software can serve customers anywhere in the world. No inventory, no shipping, no geographic limits.
Massive Growth Ahead
The software market is projected to exceed $900B by 2030. Every industry is moving to cloud-based solutions. The demand is accelerating.
Work From Anywhere
Run your tech company from a laptop anywhere in the world. No office, no commute. Build the lifestyle you want while building a product people need.
High Exit Multiples
Tech companies sell for 5-15x annual revenue. Build a product with $10K MRR and you're looking at a $600K-$1.8M exit.
Common questions
Here are some of the most common questions about the program, along with detailed answers.
Ready to build your tech company?
Start with the free 7-Day Challenge. Get the Software Revenue Blueprint. See if this is for you.